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Next-Level Engagement: Designing the GTA 6 Mobile App Ecosystem

Hypothesis Integrating a mobile application with GTA 6, allowing players to interact with in-game phone functionalities, such as calls, messages, and social media, will significantly enhance player immersion and engagement. Grand Theft Auto and Mobile phones As you know, in GTA 4 and 5, the main characters had mobile phones. When we played the game, …

Improving the ‘Recover Password’ Functionality in Ubisoft’s Uplay through UX Research

Uplay is a digital distribution, digital rights management, multiplayer and communications service developed by Ubisoft. It offers a similar experience to the achievements/trophies offered by other game companies and was launched in June 2012. According to recent statistics, Uplay has over 90 million users. I have noticed a large number of individuals expressing their frustration …